Schwag? No Swag
Earlier this year I attended an expo for work in Houston, TX. I’ve been to this expo many times before and it’s always the same, hundreds of industry folks getting together to “talk shop” and learn about the new developments within our industry. Or as my co-workers like to say “it’s a great place to get together with our peers in the industry to shake hands and kiss babies.” However, one of the great things about this expo is that every booth is propped out with great support mediums a.k.a swag. The expo is huge, so walking through it in entirety takes almost a full day and can be a little overwhelming. The vendors really have to put a lot of thought into the swag they are offering in order for it to stand out.
When I happened upon this particular booth, they had some great swag, especially for the attendee age group. A can koozie and bottle opener with their logo. I can’t tell you how nice it is to pick up free can koozies, because let’s be honest, who wants to spend money on them? They usually end up at your friends house, in their cooler. The bottle opener is metal and really durable; great for having around the house for my husband and his friends.
This expo, along with this swag targets men (a few women) because almost all of the attendees are men. I think their goal in handing out can koozie and a bottle opener was to get men to grab them and use them when they have a party or are hanging out with friends. Both are necessary in those circumstances and it then gets exposed to a whole new group of people that might not be in the industry, through word of mouth. This particular company doesn’t sell anything, however they’re goal is to find new people that will invest in their company by purchasing stock. Once one of the attendees uses this company, their friend may inquire about the name on the koozie and then a conversation will happen and a new person will become educated about a new company, potentially an industry and Oasis will have potentially gained a new shareholder.