Radio Ads: Ideal Image
The most recent radio advertisement that I heard was for Ideal Image. Ideal Image performs laser hair removal for both men and women across the United States. Specifically, they have 3 locations in Minnesota, Maple Grove, Edina and Woodbury. Some mornings on my drive to work, I listen to KDWB to pass the time. I don’t normally listen to one particular radio station. I actually like to jump between a few different ones, and then there are the mornings where I plug in to Spotify (which is commercial free) to get me through the morning commute. Not to sidetrack, but commercial free music is becoming quite the norm, so actually listening in to a particular radio ad was interesting.
So during my morning commute, one of the DJ’s on KDWB came on promoting and supporting their experience at Ideal Image Laser Hair Removal, telling the audience how much getting laser hair removal saves so much time out of their day, year, etc. “No more stress putting on that first bikini for spring break or summer!” To be honest, as a woman, this sounded quite appealing. Just listen to this the testimonials on their website:
I haven’t met a woman that hasn’t complained about shaving. It’s a nuisance!
You’ve Heard It Once, You’ve Heard It A Million Times
Now that I’ve heard this ad once, I hear it every morning! At least once during my morning commute, one of the DJ’s takes a turn explaining their experience with this company and how “worry free” they are now that they have skipped a step getting laser hair removal. I think the reason I hear it more now and remember it, is because it honestly makes me feel that it would be a time / worry saver to have it done. I am not one to shell out large sums of money for cosmetic purposes, but hey, let’s all be honest… What woman likes shaving their legs?!
land of one lake 